Wedding Food Tasting – What To Expect?

Wedding Caterings have taken our catering operation to exponential growth!  A big part of booking this wedding business is by offering wedding food and menu tastings.

What should you expect during these catering food tastings?

Doing these tastings gives us the chance to:

  • Meet the client
  • The client the chance to meet us
  • Learn about their special day
  • The needs they have
  • Discuss & show linen samples, place settings, and of course they get to try out our delicious product.

This is the very best opportunity to put your best foot forward and make a great impression.  For us, this is our best selling tool.  We have above a 90% closing rate by doing these, more than 9 out of every 10 couples we meet with book with us due to these consultations and menu tastings.

wedding-food-tasting-what-to-expect-3
Source

There is no secret method to this.  I will tell you what it takes.  You should have a knowledgeable representative to meet with the couples.  This person needs to bring the excitement and the sincerity to this meeting.

This person will need to sell themselves and create a like-able factor for the clients that will make them want to book with the company. Being prepared, knowledgeable, and have a love for catering will show the clients you enjoy what you do and deliver when it comes to their special event.

Catering Tasting Policy

To be prepared, you must set a catering tasting policy for the consultation and menu tasting.  This is the form that we have created in doing so

This form has wedding tasting questions that lets the clients know what to expect as well as lays out the guidelines and etiquette on how we do these.

We prefer to do our tastings on Tuesdays, Wednesdays, & Thursdays.  Primarily since most of our bigger catering business is done on Fridays & Saturdays.  In some occurrences, exceptions and flexibility may have to be made.

Wedding Tasting Cost

Whether you want to charge for the wedding tasting will be up to you. We don’t charge for this unless they are bringing more than 4 guests.

We feel that this enables us to book more tasting which in turn, helps us book more weddings overall. However, there are many companies that charge for this.

Another thing you could do is a group tasting. Maybe designate one or two days of the month where you invite all your prospects who you are working with. This would be more efficient but maybe not as effective because it would lose the personal touch.

The Wedding Food Tasting

wedding-food-tasting-what-to-expect-2
Source

Once you get the date set and know what foods are being prepared, the next step is preparing for the consultation.  For this we use a couple tools.

  • We use a questionnaire
  • Pictures from past events that show our work
  • Linen samples
  • Dinnerware samples.

The questionnaire that we use is to gather information on the event to help us get the client the most accurate quote.  First, we gather the basics…names, contact information, event times, location, how many guests, etc.

We also like to ask how they heard about our services.  This help us to track how they know about us (expos, word of mouth, reputation, referrals, etc.).  As we get deeper into the questionnaire we want to learn about the clients and the feel of their wedding.  We ask about wedding colors, the theme, the overall look, information on centerpieces…we want to know their vision.

Next, we move into their needs beyond the menu.  Do they need tables and chairs? Do they need linens?  Would they like for us to provide a quote on those needs?  We also ask them about additional services such as bar-tending, bar-ware, mixer packages, and coffee service.

We try and offer many services for different reasons.  One reason is to make things easier on the client by being all inclusive.  This means they can deal with far less vendors.  Another reason is the more services you offer the more money you can make on the job itself.

This is where pictures and samples come into play.  With these consultations and menu tastings you are trying to appeal to the senses of the guests.  I like for them to be able to look at pictures and items, touch the plates & glassware, smell the food, & taste the food.  If you can hit on all the senses, then you are giving the guest a very well rounded experience.

Once we determine these needs, we discuss the possible menu and the thoughts they have in that area.  During this meeting, we have a cook preparing their menu selections.  As we get towards the end of the questionnaire the cook starts presenting the appetizers to the guest and then brings out their dinner plates.  While they eat, our representative excuses themselves for 15-20 minutes to give the guest some privacy to discuss their meal.

We encourage questions and comments, so we leave a pen and a blank sheet of paper for them to write anything down that they like.

After about 20 minutes or so.  Our representative will follow up with the guests to ask them about the meal.  Typically going over their likes, dislikes, or any questions they may have.  From that moment, we can secure a menu for their quote.

Conclusion

The best thing you can do is build a positive relationship and give them an experience that your competitors won’t.  We aim to separate ourselves from the pack with these.

If they do another consultation and/ or a menu tasting, we want them thinking about how much better ours was.  It takes the right individual and a good product to succeed in this process.  It also takes time and money to do this for your potential clients.  Spending 50-100 dollars in food and labor is totally worth booking a wedding catering from $4000 – $15000.

 

 

How to Start A BBQ Catering Business Out of Your Restaurant

 

how to start a BBQ catering business

You’re a BBQ restaurant and you’re looking to expand, sell food outside your location, and add more profits to the bottom line through catering.  So you’re asking yourself, how do I start my BBQ catering business from my restaurant? Continue reading “How to Start A BBQ Catering Business Out of Your Restaurant”

Free Catering Setup Checklist

I tell my catering staff, “With caterings there is little to no room for error”.  With that being said, in your restaurant there is a lot more room for forgiveness.

If you mess up on a plate it is easy to make another plate or give a refund.  If you mess up on a catering it is hard to give a refund (due to the increased price of the job, the food cost, and the labor involved to execute the catering) or remake the food.

The chances of you catering for that client again is very slim.  Continue reading “Free Catering Setup Checklist”

4 Thoughts on How to Sell Catering Services

How to Sell Catering Services 6
By: Happy Krissy

If you’re asking how to sell catering services, make sure you have your business set up to do catering.

You will want to have a catering menu that offers your selections and the services that you provide.  If you need help setting up or designing a catering menu we offer a free template design.

If you already have your catering menu in place, then it is time to sell! Continue reading “4 Thoughts on How to Sell Catering Services”

How To Set Up A Catering Table

How To Set Up A Catering TableWhen you set up a catering table it is important to know the theme and know the crowd you are wanting to please with this catering table setup.

Whether the event is an expo, wedding catering, luncheon, holiday party, or any event know the client, the look you want to achieve, and have a plan. Continue reading “How To Set Up A Catering Table”

How To Staff Catering Events

 

how to staff catering events
By: DC Central Kitchen

When we first started catering, our staffing was all over the place. We usually never had enough or we would have so many that our profits were non-existent.

After many years of trial and error I now feel confident that I know how to staff catering events. Continue reading “How To Staff Catering Events”